Marketers love to talk about the importance of "branding" your company, of marketing your "brand." What they're referring to is the repeated use of logos, taglines and custom icons like the Nike® swoosh. This leads people to associate those elements with your particular company or organization.
A brand identity begins with a logo. A logo is a combination of letters, numbers, icons and/or illustrations that's unique to your business. Many logos are built around the business name – like the Microsoft® logo, for example. Others, like the Toyota® logo, are pictographic icons that appear without words.
As the centerpiece of your brand, your logo is ...
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